BRAND REFRESH

Our new look takes our cider back to its roots—quite literally—to the orchards where nature crafts each batch. As we celebrate our 10-year anniversary in 2025, we wanted to mark the occasion with bold, vibrant branding that reflects our values, showcases our passion, and allows us to proudly share our story.

We're proud to craft cider from unconcentrated juice using apples from unsprayed orchards that are rich in biodiversity. We believe this makes our cider uniquely delicious- it's crafted by nature. With that in mind, what better way to celebrate the diverse species that shape our cider than by using the animals themselves to communicate our brand? 

BEFORE

While we loved the Recipe Nos and their characters, we’ve renamed our ciders to let their unique personalities and flavors shine. Each cider now features an animal, named after a cider apple variety we use, to create a special connection that brings every sip back to its orchard roots. The cider you love remains the same—only the look has changed, to better represent our ethos and celebrate our orchards. After all, let’s be honest, everyone judges a book by its cover!

YOUR QUESTIONS ANSWERED

WHY DO THE DRAUGHT AND BOTTLES LOOK DIFFERENT FROM ONE ANOTHER IF THEY CONTAIN THE SAME RECIPE?

Sustainability has always been at the heart of what we do. That’s why we’ve chosen a soft launch for our new look. Instead of discarding perfectly good bottles just because they feature our previous branding, we’ll be gradually introducing the updated design as our existing stock sells. This approach minimizes waste and reduces our environmental impact—because for us, protecting the planet matters more than perfection.